Posts tagged #inspiration

FEATURE: Our Collaboration with The Sercy Studio

One of our favorite new products was a labor of love not just on our end, but with another team of makers that we’ve long loved and admired.

The Sercy Studio is a company dedicated to selling little “sercies” that spark joy and can be passed along for generations.

We love their mission, and we thought that it paired well with the goal of Breath of Inspiration line. So we thought, why not collaborate?

Now, we have our mini Breath of Inspiration notecards, in beautiful packs, paired with a sercy. We’re so happy with how this turned out and loved working with The Sercy Studio.

Read on to check out our conversation with MacKenzie Williams, the heart and brains behind the company.

Breathless Paper Co: Tell us a little about the story and progression of The Sercy Studio and its mission. 

MacKenzie: The Sercy Studio is a dream come true, but it didn’t happen overnight. After my first daughter was born, I decided not to return to my design job at a local architecture firm. But I knew I wanted to work! At the same time, my aunt was sick and received prayer beads. I loved the gesture and thought it could be expanded into a gift line.

My aunt Ruth also used the term “sercy” to describe a little gift given for no reason except love. I created my own version of beads and eventually called them “blessing beads”. It was perfect because I have always been crafty, and I got to put my Fine Arts degree to use! Seven years later, The Sercy Studio has evolved and become much larger than I could have ever imagined. We sell blessing beads and other sercies online and in over 300 retailers across the country. 

BPC: What do you love most about your job? 

M: Creating blessing beads for special occasions and milestones that people want to remember!

BPC: How long have you known Jess / BPC?

M: Gosh, 5 years?  Jess and Matt were so kind to help me take my first professional photos. I was new to wholesaling and Jess helped me get off the ground!

BPC: How did this collaboration with BPC come about?

M: We have lots of time to create and collaborate mart week!  Jess's encouraging cards sets were the perfect compliment to our little sercies. 

BPC: Describe to us a little bit about the line you designed with BPC and why your brands align.

M: We hope the card sets and tokens make people smile!  The cards have encouraging words and the token are a sweet addition. I know several people that keep the box in their purse and hand them out when they encounter someone that may need a sercy. 

BPC: What do you hope this collaboration accomplishes and provides for customers?

M: I hope our card packs make it easy for our customers to be thoughtful and show love to others. 

BPC: A large part of BPC's mission is to promote the importance of handwritten notes / love notes and sending real mail -- what is your personal opinion on the importance of this?

M: I have a whole cabinet at my house with stationary, cards and tags for me and my kids. I totally believe in the power of a handwritten letter!  I am a gift giver but no gift would be complete without a handwritten note. And on the flip side, I think it is important to show appreciation when I receive a gift.

BPC: Anything else you want us to know?

M: I feel blessed to know Jessica and Matt. They are an inspiring couple that has been encouraging to me on my entrepreneurial journey. 

Our Inspirations + Our Story


It started with wedding invitations, baby announcements and party invites. 

But even before that, I (Jess) was hand-making cards to be sold in my mom's shop, Urban Cottage. I've always been infatuated with the idea of handmade cards and handmade letters, and sending mail overall. My family, friends, and even my two and four-year-old get mail from me (they are absolutely elated to get anything in the mail, even from me -- it's hilarious!)

My husband, Matt and I soon decided to take things to the next level and make a whole round of cards. I researched the ideal way to provide our future retailers with an outstanding, quality product for the best price point possible. While I did that, Matt began perfecting our aesthetic -- something unique to us (and he totally nailed it). 

Jessica and Matt Berinato

Jessica and Matt Berinato

With a round of cards done -- our original collection -- I got on the road and "pounded the pavement" to gather retailers' reactions to our work. I was so energized by the support we received, and before we knew it we were on our way to becoming a full-fledged paper company! 

Matt, River & Scout

Matt, River & Scout

One of our faves from the original collection

One of our faves from the original collection

We did our first trade show with less than fifty card designs, our catalog on cds, handwritten invoices, and fingers crossed. We were floored by the reaction we got. We wrote order after order and grew more and more thankful through it all. Now, we're ten years in and that thankfulness has only multiplied.

So, where does our inspiration come from? The everyday moments. The feelings we want to be able to give, the smiles and laughter we want to provide. Our cards are about having faith in oneself, learning lessons and loving everyone.


When it comes to design, Matt has that on lock. He and I work on the concepts and end decisions together, but our team works because we both do what we are good at and let each other lead. The design of our original line was inspired by old advertising art that Matt purchased and redrew, giving it a new life while maintaining its vintage feel and authenticity. Then, we added Out of Breath, our adult humor line (if you know what I mean...) 

Then, we dreamed up our Baby's Breath children's collection. This line came from listening to the funny way our nephew thought and spoke; we found it absolutely endearing. Next came Mini Breaths -- itty bitty cards with a whole lot of character. After going small, we went loud, and added Fresh Breath. It's a line with a lot of bright color and a bunch of fun. 

Our birthday line, Blowing Candles is a hand-painted masterpiece! Matt went outside and got creative, painting a bunch of shapes and textures on paper. Those paintings were scanned into the computer and that's how the look of our birthday cards was born. This was also the first line that got colored envelopes!

Scout, our daughter, inspired our Deep Breath line -- darker, deeper and filled with notes that merge the inspirational and the fun. Matt did an incredible job developing this new aesthetic and I fell in love with it. This line just continues to grow!

Last year, I added my little labor of love: Tiny Cards. Big Words. These gorgeous, thick, hand-lettered cards come their own slide box, ready to be given or kept or passed along. This project was a long time coming; I'd been dreaming it up since we started our little company.

"Collect Moments Not Things" from our Tiny Cards. Big Words. collection

"Collect Moments Not Things" from our Tiny Cards. Big Words. collection

In short, Breathless Paper Co. is a company born from creativity, passion, and a love of loving people. Tons of thought and laughter goes into each card, and Matt and I both make sure each one is just right for you guys. We're overwhelmed by the ten years worth of love you've shown us, and we can't wait to keep loving you right back and shelling out new designs that you can mail, hold onto, and pin up.